Choosing an appropriate indemnity period requires careful consideration. The period should start at the date of the loss (giving rise to the interruption to the business) and represents the maximum period (i.e. the worst foreseeable scenario) which the business is affected as a result of the damage.
This period is often set short. Generally it is the over-optimistic analysis of the incident and the length of time required to restore the business (whilst maintaining a certain level of service or production) that is misjudged. The period selected should represent the full estimated time during which the business might be affected in consequence of the damage and which it would take to restore the business to its level of profit before the damage happened.
There are many factors to consider for, e.g. is the company currently occupying a listed or tenanted building; is the business reliant on specialist machinery or stock which may take significant time to source; time taken to demolish and clear the site; time taken to re-staff if necessary.
There are often crucial elements of the recovery process that are unforeseen and can have a serious impact to the business. External influences outside the control of the policyholder which they did not foresee can often extend the recovery period. It is therefore vital to understand what risks are involved and to ensure that the business is not limited by underinsuring the time period.